The medium that allows smart companies to involve the consumer in the innovation process is
A) television.
B) radio.
C) the internet.
D) newspapers.
E) magazines.

Question

Quizplus · Accepted Answer

The internet allows companies to involve consumers in the innovation process through online surveys, feedback forms, and social media platforms. This allows companies to gather valuable insights and ideas from their target audience, leading to a more customer-centric approach to innovation. Television, radio, newspapers, and magazines do not have the same level of interactivity and direct communication with consumers.

The Medium That Allows Smart Companies to Involve the Consumer