A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers.There are 50 daytime buyers,all of whom have identical demands given by DD in the figure below.There are 50 nighttime buyers,all of whom have identical demands given by DN in the figure below.The firm's variable costs are constant SMC = AVC = $12) and its total fixed cost is $250,000.The marketing director must devise a two-part pricing plan that will maximize the firm's profit. Assuming both daytime and nighttime markets are served,the optimal per unit usage fee f*) is
A) f * = $24
B) f * = $34
C) f * = $44
D) f * = $54
E) f * = $64
Correct Answer:
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