problem with consumer interviews is that
A)the sample may not be a representative sample.
B)response bias.
C)interviews allow for rapid turnaround.
D)both a and b
E)all of the above

Question

Quizplus · Accepted Answer

The problem with consumer interviews is both A and B. The sample may not be a representative sample, meaning that the group being interviewed may not be representative of the larger population. Also, response bias can occur, meaning that the answers given may not accurately reflect the true opinions or behaviors of the individuals being interviewed. However, interviews do allow for some advantages such as rapid turnaround.

Problem with Consumer Interviews Is That