At Les Schwab Tire Centers,Inc. ,the founder built a corporate culture based on

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The founder of Les Schwab Tire Centers, Inc. built a corporate culture based on excellent customer service. This is evident from the company's slogan, "Doing the right thing since 1952," and their commitment to providing exceptional service to their customers, including free flat tire repairs, tire rotations, and air checks. The other options, low prices, big dividends to shareholders, and tax incentives, may be important factors in running a successful business, but they are not the primary focus of Les Schwab's corporate culture.