Video news releases are ______.
A) public service announcements (PSAs)
B) aired by TV stations as part of their requirement to serve the public interest
C) produced by PR agencies and companies for use in TV newscasts
D) eagerly accepted by TV news departments, especially in large markets
E) None of the options are correct.

Question

Quizplus · Accepted Answer

Video news releases (VNRs) are produced by PR agencies and companies to be used in TV newscasts. They are not public service announcements (PSAs), which are intended to promote a public service or cause. TV stations may choose to air VNRs, but they are not required to do so as part of their public interest obligations. While some TV news departments may use VNRs, their use has been the subject of controversy and ethical concerns.

Video News Releases Are ______