In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.

Question

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Account planners are responsible for conducting research to understand the needs and desires of consumers, as well as coordinating with the creative team to develop a marketing strategy that appeals to those needs. They also work closely with clients to ensure that their views and goals are being met, making them a crucial link between all parties involved in the advertising process. Writers may contribute to the creative component of advertising, while space brokers and media buyers are involved in purchasing ad space, and media doctors are not a recognized role in advertising.

In Advertising, ______ Coordinate the Views and Needs of Clients