A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?

Question

Quizplus · Accepted Answer

The snob-appeal approach tends to target consumers who want to feel exclusive or elite by buying more expensive products. This technique might involve emphasizing the uniqueness or luxury of the product or associating it with high status or luxury lifestyle.

A Company That Wants to Get Consumers to Buy a More