Historically, One Controversial Use of the Association Principle in Advertising

Historically, one controversial use of the association principle in advertising is ______.

A) large corporations trying to pretend they are smaller, friendlier companies
B) women being portrayed as stereotyped caricatures
C) the use of celebrities to sell products
D) commercials playing on the insecurities of consumers to make them think a product can reduce that anxiety
E) the placement of brand-name products in television programs and movies