Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson

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Case 14: Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson
-Describe at least three of Starbucks' resources and three of the firm's capabilities. Using the four criteria of core competencies, determine whether anything on your list is a core competency.