Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson

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Case 14: Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson
-Which international corporate-level strategy is Starbucks using? Which mode of entry is it using? Is this the best strategy for the firm? Explain your answer.