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book Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson cover

Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson

النسخة 13الرقم المعياري الدولي: 9780357033838
book Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson cover

Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson

النسخة 13الرقم المعياري الدولي: 9780357033838
تمرين 5
Case 14: Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson
-Identify at least three different examples of innovation within Starbucks, and explain how these innovations add value to the firm's customers.
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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
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