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book Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert cover

Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert

النسخة 18الرقم المعياري الدولي: 9780136110828
book Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert cover

Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert

النسخة 18الرقم المعياري الدولي: 9780136110828
تمرين 3
Define the following terms:
a. Rating
b. Share of audience
c. People ratings
d. TVQ ratings
e. Clutter
التوضيح
موثّق
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a. Ratings are a point system used by th...

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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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