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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
النسخة 15الرقم المعياري الدولي: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
النسخة 15الرقم المعياري الدولي: 978-0133856460 تمرين 7
Here are some questions to ask in evaluating a marketing plan.
Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion, specific persons responsible, and specific budgets
Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion, specific persons responsible, and specific budgets
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A marketing plan is said to be specific ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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