expand icon
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

النسخة 15الرقم المعياري الدولي: 978-0133856460
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

النسخة 15الرقم المعياري الدولي: 978-0133856460
تمرين 4
IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy, especially as the company plans to continue to expand in places like Asia and India.
التوضيح
موثّق
like image
like image

IA is a retail titan in the field of fur...

close menu
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
cross icon