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book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

النسخة 15الرقم المعياري الدولي: 978-0133856460
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

النسخة 15الرقم المعياري الدولي: 978-0133856460
تمرين 3
Discuss Progressive's direct marketing campaign, which primarily revolves around the character Flo. Why does it resonant so well with consumers?
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Progressive is the renowned insurance pr...

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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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