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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977 تمرين 6
What is meant by a consumer contact or touch point? Choose a specific company or brand and discuss how it is using the four categories of contact points discussed in the chapter.
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Contact or touch point refers to each an...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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