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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977 تمرين 8
Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute to the development of these images? (LO1)
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IMC can be used to develop a brand image...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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