expand icon
book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
تمرين 9
Explain the concept of viral marketing and how it relates to word-of-mouth communication. Find an example of a company that used viral marketing successfully and one that encountered problems when using this technique.
التوضيح
موثّق
like image
like image

Viral marketing is the marketing strateg...

close menu
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
cross icon