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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977 تمرين 5
NBA star Kobe Bryant has been able to rebuild his image after being charged with sexual assault a number of years ago. Do you agree with the decision by companies and brands such as Turkish Airlines and Vitaminwater to use Bryant as an endorser? Why or why not?
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The decision taken by the companies and ...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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