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book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
تمرين 4
Why is it important for marketers to set specific objectives for advertising and promotion: What criteria must these objectives meet to be valid? (LO1).
التوضيح
موثّق
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Marketing strategy has undergone several...

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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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