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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977 تمرين 2
IMC Perspective 8-2 discusses how Siemens developed the "Answers" campaign to increase awareness of the company and create a stronger brand identity. Evaluate the big idea used for the "Answers" campaign and discuss what other business-to-business marketers might learn from analyzing this campaign.
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S is a very old and established company ...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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