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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977 تمرين 3
Discuss the challenges Under Armour faces in the female market for exercise apparel. Evaluate the strategy behind the "What's Beautiful" campaign. Do you think this IMC campaign will be an effective way to position Under Armour as a brand for women? Why or why not?
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The main challenge faced by UA in the fe...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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