Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

تمرين 11

IMC Perspective 9-3 discusses the legendary "1984" commercial used to introduce the Apple Macintosh personal computer. Why do you think Apple chose to never run this ad again after the Super Bowl, given its popularity and impact? Do you think the "1984" spot would be as effective today as it was 30 years ago? Why or why not?