Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

تمرين 8

As the media landscape continues to change, and advertisers shift more and more of their monies into new media, there are those who predict that some traditional media like TV and newspapers may not survive-at least in their present forms. Discuss whether you think this is an accurate statement and why or why not. (LO5).