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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977 تمرين 6
If you were purchasing print advertising space for a manufacturer of golf clubs such as Callaway or TaylorMade, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or why not? (LO3)
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In purchasing magazine space to advertis...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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