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book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
تمرين 10
Cite examples where advertisers may be able to develop successful ads without the benefit of pre-testing. Why would an advertiser decide to make the decision not to pretest? (LO2)
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Many (if not most) ads are not pre-teste...

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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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