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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
النسخة 10الرقم المعياري الدولي: 978-0078028977 تمرين 3
Why are so many multinational companies are expanding into China? What challenges do marketers and advertising agencies face in developing IMC programs for the Chinese market? (LO2)
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China has become such an important marke...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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