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book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

النسخة 10الرقم المعياري الدولي: 978-0078028977
تمرين 9
Discuss how attitudes toward the use of sex in advertising differ between men and women. Discuss the implications of these attitudinal differences for marketers who are developing ads for each sex. (LO1)
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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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