Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

تمرين 10

The chapter discusses how many marketers are struggling with their multicultural marketing efforts and suggest that one reason may be the lack of diversity in advertising agencies. What are some of the reasons for the low number of minorities, such as African-Americans, working in advertising? How can the industry address this problem? (LO2)