Global Business Today 6th Edition by Charles Hill

تمرين 3

Use the globalEDGE Resource Desk (http://globalEDGE.su.du/ResourceDesk/)to completethe following exercises:
The Market Potential Index (MPI)is an indexing study conducted by the Michigan State University Center for International Business Education and Research (MSU-CIBER)to compare emerging markets on a variety of dimensions.Provide a description of the indicators used in the indexing procedure.Which of the indicators should have greater importance for a company that markets laptop computers? Considering the MPI rankings, which developing countries would you advise a company selling laptops to enter first?