Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

تمرين 1

The Marketing Plan Coach software on the text website includes a sample marketing plan for Hill side Veterinary Clinic. Skim through the different sections of the marketing plan. Look more closely at the "Marketing Strategy" section.
a. What is the target market for this marketing plan?
b. What is the strategy Hillside Veterinary Clinic intends to use?
c. What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?