
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
النسخة 14الرقم المعياري الدولي: 978-0077861049
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
النسخة 14الرقم المعياري الدولي: 978-0077861049 تمرين 8
A supermarket chain is planning to open a number of new stores to appeal to Hispanics in southern California. Give some examples that indicate how the Four Ps might be adjusted to appeal to the Hispanic subculture.
التوضيح
The marketing mix is defined as the 4Ps'...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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