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book Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy cover

Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

النسخة 14الرقم المعياري الدولي: 978-0077861049
book Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy cover

Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

النسخة 14الرقم المعياري الدولي: 978-0077861049
تمرين 10
Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced by some reference group for some product. What are the implications of such behavior for marketing managers?
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There are a lot of factors which affect ...

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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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