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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
النسخة 14الرقم المعياري الدولي: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
النسخة 14الرقم المعياري الدولي: 978-0077861049 تمرين 4
If a nonprofit hospital were planning to buy expensive MRI scanning equipment (to detect tumors), who might be involved in the buying center? Explain your answer and describe the types of influence that different people might have.
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Consumer buying behaviour is defined as ...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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