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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

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Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are testimonials suitable for all types of products? If not, for which types are they most suitable?
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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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