Legal Environment 5th Edition by Jeffrey Beatty,Susan Samuelson

تمرين 16

Suppose that Disney insists that retailers cannot sell DVDs of Brave for less than $16.99. The company threatens to cut off any retailers who discount that price. But stores would like to use these movies as a loss leader-selling them at a very low price to lure customers. Is it legal for Disney to cut off retailers who discount prices?