Cengage Advantage Books: Foundations of the Legal Environment of Business 2nd Edition by Marianne Jennings, Albert Napier, Marianne Jennings

تمرين 6

Lower Tar, But More Puffing
In marketing its low-tar brands to smokers who were concerned about the health hazards of smoking or considering quitting, Philip Morris Inc. claimed that these brands were less harmful than full-flavor cigarettes. However, internal documents from the late 1960s and early 1970s showed that Philip Morris and other tobacco companies were aware that lower-tar cigarettes were unlikely to provide health benefits because smokers of low-tar cigarettes, to satisfy their addiction to nicotine, take "more frequent puffs," inhale "smoke more deeply," hold "smoke in their lungs longer," cover "cigarette ventilation holes with fingers or lips," and/or smoke "more cigarettes." As a result, smokers of low-tar cigarettes boost their intake of tar. The cigarettes do indeed contain far less tar, and Philip Morris's ads included that information The FTC and other government agencies brought suit to halt the ads and to require corrective advertising. Evaluate the ethics of the company on its claims of lower tar. [U.S. v. Philip Morris USA Inc., 566 F.3d 1095 (D.C. Cir. 2009), cert. denied, 130 S.Ct. 350 (2010).]