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Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
النسخة 11الرقم المعياري الدولي: 978-1305162808Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
النسخة 11الرقم المعياري الدولي: 978-1305162808 تمرين 2
Give three examples of how consumers pay both directly and indirectly for mass media in America.
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The three examples wherein the American consumers pay directly to the mass media are as follows:
• Payment of money is made directly by the consumer for purchasing a newspaper.
• Buying the tickets through credit cards and debit cards
• Buying the books through online.
In the indirect payment, the advertisers pay for the advertisements according to the quantity of audience that a particular medium attracts.
The three examples for the indirect payment are as follows:
• Radio station listeners.
• Spectators of an advertisement on TV.
• Readers of a magazine.
• Payment of money is made directly by the consumer for purchasing a newspaper.
• Buying the tickets through credit cards and debit cards
• Buying the books through online.
In the indirect payment, the advertisers pay for the advertisements according to the quantity of audience that a particular medium attracts.
The three examples for the indirect payment are as follows:
• Radio station listeners.
• Spectators of an advertisement on TV.
• Readers of a magazine.
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
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