International Business 15th Edition by John Daniels ,Lee Radebaugh, Daniel Sullivan

تمرين 2

From the beginning, Zara's business model differed from the norm. Today its strategy depends on managing the connections between its various activities, notably design, sourcing production, logistics, and store operations. What do Zara's managers, working out of "The Cube," see as the most effective way to manage the relationships among these activities?