Cengage Advantage Books: Foundations of the Legal Environment of Business 3rd Edition by Marianne Jennings

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Wordspy.com is a site that specializes in noting newly coined words. The site noted that the popularity of the search engine Google has netted a verb, such as when someone says, "I went in and googled it." A lawyer from Google has asked that the new term be deleted from Wordspy's site. Why does Google want to stop its use as a verb?