Business Law 16th Edition by Jane Mallor,James Barnes ,Arlen Langvardt,Jamie Darin Prenkert,Martin McCrory

تمرين 19

Duane Martin, a small farmer, placed an order for cabbage seed with the Joseph Harris Company, a large national producer and distributor of seed. Harris's order form included the following language:
NOTICE TO BUYER: Joseph Harris Company, Inc. warrants that seeds and plants it sells conform to the label descriptions as required by Federal and State seed laws. IT MAKES NO OTHER WARRANTIES, EXPRESS OR IMPLIED, OF MERCHANTABILITY, FITNESS FOR PURPOSE, OR OTHERWISE, AND IN ANY EVENTITS LIABILITY FOR BREACH OF ANY WARRANTY OR CONTRACT WITH RESPECT TO SUCH SEEDS OR PLANTS IS LIMITED TO THE PURCHASE PRICE OF SUCH SEEDS OR PLANTS.
All of Harris's competitors used similar clauses in their contracts.
After Martin placed his order, and unknown to Martin, Harris stopped using a cabbage seed treatment that had been effective in preventing a certain cabbage fungus. Later, Martin planted the seed he had ordered from Harris, but a large portion of the resulting crop was destroyed by fungus because the seed did not contain the treatment Harris had previously used. Martin sued Harris for his losses under the implied warranty of merchantability.
Which portion of the notice quoted above is an attempted disclaimer of implied warranty liability, and which is an attempted limitation of remedies? Will the disclaimer language disclaim the implied warranty of merchantability under UCC section 2-316(2)? If Martin had sued under the implied warranty of fitness for a particular purpose, would the disclaimer language disclaim that implied warranty as well? Assuming that the disclaimer and the remedy limitation contained the correct legal boilerplate needed to make them effective, what argument could Martin still make to block their operation? What are his chances of success with this argument?