Cengage Advantage Books: Business Law Today, The Essentials 10th Edition by Roger LeRoy Miller

تمرين 12

Disclosure Requirements. Rancho Mortgage, Inc., wants to launch a new advertising campaign designed to attract homebuyers in a difficult economic environment. Rancho plans to promote its new loan product, which offers a fixed interest rate for the first five years and then switches to a variable interest rate. Rancho believes that Spanish-speaking homebuyers have been underserved in recent years, and it wants to advertise particularly to that market. What must Rancho say (and not say) in its advertising campaigns about the structure of the loan product? Why? (See pages 474-475.)