Marketing 16th Edition by William Pride,Ferrell

تمرين 24

Price skimming and penetration pricing are strategies that are commonly used to set the base price of a new product. Which strategy is more appropriate for the following products? Explain.
a. Short airline flights between cities in Florida
b. A Blu-ray player
c. A backpack or book bag with a lifetime warranty
d. Season tickets for a newly franchised NBA basketball team