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Marketing 16th Edition by William Pride,Ferrell
النسخة 16الرقم المعياري الدولي: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
النسخة 16الرقم المعياري الدولي: 978-1111526191 تمرين 1
What are the forces in the marketing environment? How much control does a marketing manager have over these forces?
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Forces of the marketing environment are given below:
1. Sociocultural forces
2. Economic forces
3. Political forces
4. Legal and regulatory forces
5. Competitive forces
6. Technological forces
A marketing manager should have a proper hold over all these forces. Lack of control leads the firm to failure, so it is important to have knowledge of and control over the above forces.
1. Sociocultural forces
2. Economic forces
3. Political forces
4. Legal and regulatory forces
5. Competitive forces
6. Technological forces
A marketing manager should have a proper hold over all these forces. Lack of control leads the firm to failure, so it is important to have knowledge of and control over the above forces.
Marketing 16th Edition by William Pride,Ferrell
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