Marketing 16th Edition by William Pride,Ferrell

تمرين 9

When developing a marketing strategy, companies must consider that their decisions affect not only their own company but also society in general. Many socially responsible and ethical companies identify their intentions as part of their mission statement, which serves as a guide for making all decisions about the company, including those in the marketing plan. To assist you in relating the information in this chapter to the development of your marketing plan, consider the following:
Referring to Table 4.2 as a guide, discuss how the negative impact of your product's production and use could be minimized.

The information obtained from these questions should assist you in developing various aspects of your marketing plan found in the "Interactive Marketing Plan" exercise at www.cengagebrain.com.