Marketing 16th Edition by William Pride,Ferrell

تمرين 23

members to post their own pictures of fun activities, Look-Look gets an in-depth view of what young people like to do.
This marketing research is so valuable that Look-Look has caught the attention of Falun 500 companies. Clients of Look-Look have included Coca-Cola, Virgin Mobile, Nordstrom, and Kellogg's. By choosing to engage the youth market through unique information gathering processes, Look-Look has successfully caned out a niche for itself in the market research industry."
1. How does Look-Look ow technology to gain insights on the teen and young adult markets?
2. Why does Look-Look focus on trendsetters when they represent only 20 percent of the youth population?
3. Besides the companies mentioned above, who would you recommend Look-Look contact to potentially engage as clients?