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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
تمرين 5
Cable channels, such as Lifetime and Spike TV, each target a specific market segment. Identify another product marketed to a distinct target market. Describe the target market, and explain how the marketing mix appeals specifically to that group.
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Market segmentation:
It is the strategy...

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Marketing 16th Edition by William Pride,Ferrell
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