Marketing 16th Edition by William Pride,Ferrell

تمرين 15

veterinary industry. The company works with Veterinary Pet Insurance Co. to provide pet health insurance. lams is also branching out into MRI (magnetic resonance imaging) machines, in partnership with ProScan. lams Pet Imaging Centers in select cities allow doctors to investigate health problems in pets without resorting to exploratory surgery. By offering a wide variety of healthy products, lams is clearly paying attention to the needs of pet owners and making it possible for them to create healthy lifestyles for their pets."
1. What are some of the psychological influences that are most important to Lams in understanding their buyers?
2. Speculate on the buying behavior of a person that treats their pet(s) the same as other family members.
3. Why have pet supply purchases been relatively unaffected by the economic downturn of 2008-2010?