Marketing 16th Edition by William Pride,Ferrell

تمرين 11

Indicate the method of buying (description, inspection, sampling, or negotiation) an organization would be most likely to use when purchasing each of the following items.
Defend your selections.
a. A building for the home office of a light bulb manufacturer
b. Wool for a clothing manufacturer
c. An Alaskan cruise for a company retreat, assuming a regular travel agency is used
d. One-inch nails for a building contractor