Marketing 16th Edition by William Pride,Ferrell

تمرين 19

lays the groundwork for an effective adaptation for marketing strategy. Cultural differences also affect marketing negotiations with channel members and consumer decision-making behavior. By understanding these differences, Nokia can then create programs to meet those needs. For instance, its program Life Tools allows customers in India to spend $1.30 per month to receive information on daily crop prices or weather updates-coveted information for consumers whose livelihood depends on farming. Nokia funds ten research labs throughout the world to help it learn more about its global consumers.
As a result, Nokia has become an expert on efficiency, cost management, and top-notch distribution. Apple and RIM may be responsible for changing the cell phone experience for higher-end elite smartphone users, but Nokia is responsible for allowing people in hard-to-reach areas throughout the world to access cellular service?
I. What are the environmental forces that influence Nokia's marketing strategy in various countries?
2. Compare Nokia's marketing strategy for global success with the marketing strategy of Apple Research in Motion (RIM).
3. What has given Nokia its global competitive advantage in the cell phone market?